Raised by Wolves SS13 Catalog Targets Youthful City Slickers

By: Meghan Young - Published: May 3, 2013 • References: raisedbywolves & hypebeast
Venturing into the depths of a metropolitan subway system, the Raised by Wolves SS13 catalog embraces a youthful, city-slicker vibe that suits the collection perfectly. Although the designs are more sportswear-inspired than streetwear, it "takes a contemporary approach to sweaters, shirts, jerseys, and hats that render them beyond the ordinary," as observed by Hypebeast.

Fun and witty, just like the mastermind behind the Canadian label, Ottawa-raised, Montreal-based Pete Williams, the Raised by Wolves SS13 catalog not only showcases a preview of its Jungle Book capsule, it also includes other pieces such as neutral-colored printed hoodies, printed hats and baseball jerseys.

The Raised by Wolves SS13 catalog itself is a treat to flip through. Inspired by vintage photography, complete with the classic Kodak film style border, it gives the collection a timeless feel. Stats for Urban Sportswear-Inspired Lookbooks Trending: Older & Buzzing
Research: 10,612 clicks in 160 w
Interest: 3.7 minutes
Concept: Raised By Wolves SS13
Related: 101 examples / 78 photos
Segment: Males, 12-35
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