Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees

By: Jana Pijak - Oct 16, 2015
References: prnewswire
Brother's latest eco initiative with Cool Earth was unveiled through a rainforest protection campaign. The charitable project hopes to raise funding for the protection of a rainforests that are in danger of being destroyed. Hoping to save over 2000 acres of trees, this social good strategy marks Brother's second successful partnership with Cool Earth.

The organization works to ensure that the earth's rainforests are protected and has saved countless trees with the help of business funding by organizations like Brother. This rainforest protection campaign zones in on Papua New Guinea and its unprotected forests while also aiming to better the lives of the region's residents.

"We are delighted to see the Papua New Guinea project come to fruition. Using their successful approach to supporting rainforests and the communities living within them, the Cool Earth team have remarkable work planned" says Antony Peart, Brother's European Marketing and Communications Manager of the project. Past projects by the company include funding for regions like Peru and Australia -- the brand's website allows visitors to donate to past and current projects in real time while displaying funding goals and live updates.