Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
Jana Pijak — October 16, 2015 — Eco
References: prnewswire
Brother's latest eco initiative with Cool Earth was unveiled through a rainforest protection campaign. The charitable project hopes to raise funding for the protection of a rainforests that are in danger of being destroyed. Hoping to save over 2000 acres of trees, this social good strategy marks Brother's second successful partnership with Cool Earth.
The organization works to ensure that the earth's rainforests are protected and has saved countless trees with the help of business funding by organizations like Brother. This rainforest protection campaign zones in on Papua New Guinea and its unprotected forests while also aiming to better the lives of the region's residents.
"We are delighted to see the Papua New Guinea project come to fruition. Using their successful approach to supporting rainforests and the communities living within them, the Cool Earth team have remarkable work planned" says Antony Peart, Brother's European Marketing and Communications Manager of the project. Past projects by the company include funding for regions like Peru and Australia -- the brand's website allows visitors to donate to past and current projects in real time while displaying funding goals and live updates.
The organization works to ensure that the earth's rainforests are protected and has saved countless trees with the help of business funding by organizations like Brother. This rainforest protection campaign zones in on Papua New Guinea and its unprotected forests while also aiming to better the lives of the region's residents.
"We are delighted to see the Papua New Guinea project come to fruition. Using their successful approach to supporting rainforests and the communities living within them, the Cool Earth team have remarkable work planned" says Antony Peart, Brother's European Marketing and Communications Manager of the project. Past projects by the company include funding for regions like Peru and Australia -- the brand's website allows visitors to donate to past and current projects in real time while displaying funding goals and live updates.
Trend Themes
1. Eco Initiatives - Brother's rainforest protection campaign demonstrates the growing trend of eco initiatives in businesses.
2. Social Good Strategies - Brother's partnership with Cool Earth showcases the trend of businesses adopting social good strategies to make a positive impact.
3. Community-focused Conservation - The rainforest protection campaign demonstrates the trend of initiatives that focus on protecting rainforests while improving the lives of local communities.
Industry Implications
1. Consumer Electronics - Brother's eco initiative presents a disruptive innovation opportunity for consumer electronics companies to integrate sustainability and environmental protection into their brand identity.
2. Charitable Organizations - The rainforest protection campaign highlights the opportunity for charitable organizations to collaborate with businesses for funding and support in conservation efforts.
3. Marketing and Communications - Brother's successful rainforest protection campaign showcases the potential for disruptive innovation in marketing and communications strategies that focus on promoting social and environmental initiatives.
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