Cartoneros are poor trash collectors living in Buenos Aires, Argentina. By using an innovative new method, the Waste for Life studio (the business behind the boots) has turned the plastic bags collected by the Cartoneros into rain boots. The boots are not only stylish, but extremely functional and eco-friendly.
Implications - Consumers are looking for eco-friendly options in every industry and the fashion world is no exception. Rather than providing consumers with products that can be found in a variety of places, businesses can ensure they will experience a wider demographic by creating designs that are both fashionable as well as environmentally friendly.