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The Set for the Rag and Bone AW 2013 Campaign is the City

By: Jen Chae - Published: • References: kate-lawson & dazeddigital
The AW2013 campaign shoot for Rag and Bone is candid, raw and urban. Unlike other editorials perfectly styled, studio-shot and edited, Rag & Bone’s photos involve imperfect looks of models caught off guard. Models Léa Seydoux and Michael Pitt were actually told to do whatever came naturally with no creative direction. The campaign encompasses effortless looks for the autumn and winter seasons.

Not surprisingly, the setting is the Big Apple. The models are captured on sidewalks, road-side curbs and in taxis—very mundane settings we see every day. Captured by photographer Glen Luchford, the black-and-white photos epitomize chic urban street style. Stats for Candid Rocker Street Captures Trending: Older & Average
Traction: 2,478 clicks in 65 w
Interest: 2.2 minutes
Concept: Rag And Bone
Related: 103 examples / 79 photos
Segment: Neutral, 12-55
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