The cuts and shapes of the Raf Simons 2012 Spring/Summer collection are very clean and pronounced. The use of plaid can be attributed for giving the collection its slightly more casual and wearable qualities. Check out the designer's website for more information on this edgy collection!
Implications - While the demand amongst today's consumers revolves around cutting-edge ideas and styles, it is imperative that products retain their functionality and practical use. Consumers will be drawn to products that provide them with everyday use and contemporary style.