The Raf Simons 2012 Spring/Summer Line Features Contemporary Looks

By: Jaime Neely - Published: Jun 27, 2011 • References: rafsimons & hypebeast
The new Raf Simons 2012 Spring/Summer collection for men combines some of the hottest looks in the industry today, including color-blocking, bold patterns, and edgy shapes and cuts. The pieces from the line boast very modern looks, from the cropped turquoise tank top to the box-shaped perry-winkle trench coat to the fabulous floral patterns.

The cuts and shapes of the Raf Simons 2012 Spring/Summer collection are very clean and pronounced. The use of plaid can be attributed for giving the collection its slightly more casual and wearable qualities. Check out the designer's website for more information on this edgy collection!

Implications - While the demand amongst today's consumers revolves around cutting-edge ideas and styles, it is imperative that products retain their functionality and practical use. Consumers will be drawn to products that provide them with everyday use and contemporary style. Stats for Bold Box-Shaped Fashions Trending: Older & Chilly
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Concept: Raf Simons 2012 Spring
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Segment: Males, 18-35
Comparison Set: 43 similar articles, including: charismatic cool-guy fashion, minimalist menswear lookbooks, and playfully patterned hipsterwear.