The RadioShack Superbowl 2014 Commercial Starts with a Phone Call

By: Meghan Young - Published: • References: radioshack & adrants
The RadioShack Superbowl 2014 ad campaign starts with a phone call from the past. As a salesperson says in disbelief, "The '80s called. They want their store back," the doors swing open and iconic characters and celebrities from that era flood in with only one thing on their mind, taking the store back. Hulk Hogan, Mary Lou Retton, Twisted Sister, Alf, Erik Estrada, Hulk Hogan, Chucky, John Ratzenberg, Teen Wolf and more make an appearance in the epic RadioShack Superbowl 2014 commercial.

Produced by Austin-based GSD&M, the RadioShack Superbowl 2014 ad campaign, titled 'The Phone Call,' pokes fun at its out-of-date presence in the consumer electronic industry while ushering in an exciting makeover, which is taking place under new management. The commercial is definitely one of the big winners during the Superbowl. Stats for '80s-Inspired Tech Ads Trending: Older & Average
Traction: 449 clicks in 55 w
Interest: > 3 minutes
Concept: RadioShack Superbowl 2014
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
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