Rookie

Radiohead W.A.S.T.E.

By: Ed White - Published: • References: waste.uk
As if we didn't have proof enough of Radiohead's forward thinking embrace of modern technology and marketing (see their Pay What You Want release of new album In Rainbows recently), the ever innovative band has created a social networking site called W.A.S.T.E built by interactive developers Ning. The site incorporates band blogs, tour dates and photos as well as forums that allow fans to generally pore over, deliberate and dissect just how dashed fantastic Oxford's finest really are.

Radiohead are also calling on fans to remix their single Nude, with constituent parts of the song available on iTunes. Remixes can then be uploaded, and a special widget attached to MySpace and Facebook pages to allow fans to vote on their favorite, which will be *gasp* listened to by the band.

Smart bands these days are going beyond the rather limited and outdated reach of labels to actively involve their fans in an open source creative process, make their music available either free or at a price determined by their audience. Stats for Celebrity Social Networks Trending: Older & Chilly
Traction: 2,432 clicks in 346 w
Interest: 4 minutes
Concept: Celebrity Social Networks
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
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