Music Video PSAs - Radiohead Human Trafficking Ad (VIDEO)

Radiohead has created a music video that juxtaposes the lives of children in the western world and those being exploited in developing countries. The video for All I Need doubles as a PSA to raise awareness for human trafficking.

Using a split screen, it parallels the lives of a young white boy who rolls out of his comfortable bed, grabs a bowl of cereal and plops down in front of the TV without a care with a boy in a third world country who wakes from an unpleasant sleeping arrangement and goes to work at a factory first thing in the morning.

The UK band is known for approaching the music business in unconventional ways, and as a result are able to attract a lot of positive press. Just look at the buzz created after offering a “pay as you want” approach to their latest album, In Rainbows.

‘Pay What You Want’ Pays Off (UPDATE) - Radiohead Nets 9.6 MM

(TREND HUNTER) UPDATE - We have our first financial updates about Radiohead’s Digital Honesty Box, a concept where fans ‘pay what they want’ for the band’s latest album (In Ranbows). Apparantley, the band has collected roughly $9.6 million for 1.2 million albums so far.  That’s roughly $8 per album, much higher t… [More]