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Radiohead Human Trafficking Ad

By: Bianca Bartz - Published: • References: radiohead
Radiohead has created a music video that juxtaposes the lives of children in the western world and those being exploited in developing countries. The video for All I Need doubles as a PSA to raise awareness for human trafficking.

Using a split screen, it parallels the lives of a young white boy who rolls out of his comfortable bed, grabs a bowl of cereal and plops down in front of the TV without a care with a boy in a third world country who wakes from an unpleasant sleeping arrangement and goes to work at a factory first thing in the morning.

The UK band is known for approaching the music business in unconventional ways, and as a result are able to attract a lot of positive press. Just look at the buzz created after offering a "pay as you want" approach to their latest album, In Rainbows. Stats for Music Video PSAs Trending: Older & Mild
Traction: 2,843 clicks in 345 w
Interest: > 3 minutes
Concept: Music Video PSAs
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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