what´s wrong with the zoo
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 Provocative Exhibit About Advertising (Adbusters, Banksy, LaChapelle) Germany’s Radical Advertising exhibition is a provoking show that has to be seen (online or live). The official press text describes, ”Both the exhibition and its provocative title show that the transition from the 20th to the 21st century marked a radical paradigm shift in advertising. Against the backdrop of globalization, the 1990s became the decade of the no-logo movement and ‘ad-busting’, an attack on the cluttering of the semiotic environment with advertising messages.” The show will be up until August, 17th in Düsseldorf, Germany and online under radicaladvertising. The show includes works by Cindy Sherman, Zevs, Maison Martin Margiela, and Jeff Koons as well as the famous Adbusters Foundation. The list continues with names like Oliviero Toscani, David LaChapelle, Terry Richardson, Banksy and so on.  The fashion industry was instrumental in this regard: not only did it make it fashionable to wear hijacked logos, it also successfully employed anti-advertising techniques in its marketing campaigns. In doing so, it spearheaded a radically changed concept of advertising that successfully incorporated political and artistic attacks on global advertising into its campaigns. The RADICAL ADVERTISING exhibition features ad-buster campaigns, the critical artistic reflections of artists such as Jeff Koons, Damien Hirst, Cindy Sherman, and Daniele Buetti, and the opinion-forming campaigns of Benetton, Sisley, Diesel, Helmut Lang, Calvin Klein, and Comme des Garçons.
(radicaladvertising.de)References: radicaladvertising.de, whats-wrong-with-the-zoo Comment: on Radical Advertising |
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