‘Radiation Invasion' by Iris van Herpen is Space Age

By: Venessa Fisher - Published: Apr 15, 2010   Updated: Aug 18 2011 • References: irisvanherpen and twistedlamb
Fashion designer and graduate of the ArtzEZ Art Academy Iris van Herpen is a regular in the jungle that is London’s fashion world. Her latest spring/summer collection ‘Radiation Invasion’ is inspired by the individual radiation waves around us.

As part of the ‘Radiation Invasion’ collection show, the designer uses foot jewelry instead of shoes. Her futuristic pieces include intricate patterns and designs that are some of the most amazing I have ever seen.

Implications - Consumers are attracted to styles that feature an otherworldly effect. Products that take an unconventional look appeal to shoppers who want to stand out from the crowd.