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The Radiance-H campaign adorably depicts the strength of hair follicles when people use this specific product. It essentially likens strands of hair to rope. This is done through the use of miniature people who climb, soar and more with the help their unique pieces of 'rope.' Considering how dangerous some of these adventurous and acrobatic activities can be, only the strongest strands can be used by them.

Created by Point Blank, an ad agency based in India, the Radiance-H campaign shows just enough of the head of hair to give true context to each image. Art directed by Hemant Teli with creative direction by Sujeesh Sukumaran and Bindu Menon, the Radiance-H campaign creatively captures people's attention.