The Rada SS 2011 Purse Collection is Chic and Feminine
The Rada SS 2011 purse collection contains several different styles and sizes that are perfect for cocktail parties, work or a night on the town. These bags are definitely statement pieces that are sure to get you noticed.
Implications - Portability is extremely important from the perspective of female consumers who are interested in carrying their cell phones, wallets and cameras within their handbags. This represents a shift away from small purses and clutches, which are impractical and a movement toward larger, more practical purses that allow for women to carry their essentials.