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Racially-Sensitive Toy Campaigns Edit
Becks Modelling Clay Teaches Children Cultural Awareness

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Racially-Sensitive Toy Campaigns
Becks Modelling Clay Teaches Children Cultural Awareness
Racially-Sensitive Toy Campaigns - Becks Modelling Clay Teaches Children Cultural Awareness (GALLERY) 2
Racially-Sensitive Toy Campaigns - Becks Modelling Clay Teaches Children Cultural Awareness (GALLERY) 3
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Racially-Sensitive Toy Campaigns - Becks Modelling Clay Teaches Children Cultural Awareness (GALLERY)
Becks Modelling Clay Teaches Children Cultural Awareness
 Published: Feb 28, 09
Comments: 4 Views: 4,115

Becks Modelling Clay is one of Europe’s most popular modeling clay manufacturers, but they needed to brand their product to parents due to global competitors like Hasbro’s Play-Doh. The ads show that their clay can spark creativity that will make the world a better place to live in.

Not a bad idea; after all, the children are our future, right? Love the quirky smile and flowers of the hooded KKK clay figure.

The ads were created by advertising agency Scholz+Friends, Hamburg, Germany with creative direction by Matthias Schmidt, Stefan Setzkorn, Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel, Marius Koopmann, and Philipp Cerny. The copy was written by Philipp Cerny.

References:  coloribus

Filed In:  branding,  education,  life,  marketing,  print,  social,  toys






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Racially-Sensitive Toy Campaigns or comment about Becks Modelling Clay Teaches Children Cultural Awareness.

Marissa Brassfield on Feb 28, 09  3,535 Trends   4,162 Comments
OMG Vincent, you totally just quoted a Whitney Houston song in an article about modeling clay!! Made my morning.
Marissa Brassfield on Feb 28, 09  3,535 Trends   4,162 Comments 0
Vincent Salera on Feb 28, 09  253 Trends   91 Comments
I'm glad it made your morning Marissa, Whitney may be stoned often, but what great lyrics - Remember - "Give me one moment in time!"
Vincent Salera on Feb 28, 09  253 Trends   91 Comments 0
Marissa Brassfield on Feb 28, 09  3,535 Trends   4,162 Comments
Hey, I'm a huge Whitney fan. Did you read my article from her pre-Grammy performance? Diva sounded great, considering what she's been through!
Marissa Brassfield on Feb 28, 09  3,535 Trends   4,162 Comments 0
Vincent Salera on Mar 1, 09  253 Trends   91 Comments
My,my, Marissa, are we touchy over our idols? I meant stoned in a good way. LOL
Vincent Salera on Mar 1, 09  253 Trends   91 Comments 0


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Racially-Sensitive Toy Campaigns