Becks Modelling Clay is one of Europe’s most popular modeling clay manufacturers, but they needed to brand their product to parents due to global competitors like Hasbro’s Play-Doh. The ads show that their clay can spark creativity that will make the world a better place to live in.
Not a bad idea; after all, the children are our future, right? Love the quirky smile and flowers of the hooded KKK clay figure.
The ads were created by advertising agency Scholz+Friends, Hamburg, Germany with creative direction by Matthias Schmidt, Stefan Setzkorn, Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel, Marius Koopmann, and Philipp Cerny. The copy was written by Philipp Cerny.
Stats for Racially-Sensitive Toy Campaigns
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Research: 9,670 clicks in 373 w
Interest: 4 minutes
Concept: Racially-Sensitive Toy Campaigns
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Segment: Neutral, 18-35
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