Becks Modelling Clay Teaches Children Cultural Awareness

By: Vincent Salera - Published: Feb 28, 2009 • References: coloribus
Becks Modelling Clay is one of Europe’s most popular modeling clay manufacturers, but they needed to brand their product to parents due to global competitors like Hasbro’s Play-Doh. The ads show that their clay can spark creativity that will make the world a better place to live in.

Not a bad idea; after all, the children are our future, right? Love the quirky smile and flowers of the hooded KKK clay figure.

The ads were created by advertising agency Scholz+Friends, Hamburg, Germany with creative direction by Matthias Schmidt, Stefan Setzkorn, Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel, Marius Koopmann, and Philipp Cerny. The copy was written by Philipp Cerny. Stats for Racially-Sensitive Toy Campaigns Trending: Older & Average
Research: 9,670 clicks in 377 w
Interest: 4 minutes
Concept: Racially-Sensitive Toy Campaigns
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: cultural fusion furniture, pop cultural tech differences, and cultural gadget differences.