This Brewing System is Creatively Disguised as a Motorcycle Accessory
M — July 29, 2016 — Art & Design
References: hammacher & foodiggity
Though the Off to the Races Coffeemaker might look like a wearable racing helmet built to protect riders on the road, the design is actually disguising a brewing system located inside. The helmet creatively brews hot coffee rather than protects riders' heads thanks to a glass carafe located inside.
The helmet is extremely realistic looking with the correct shape and size of a typical racing helmet. The brewer even has a functional visor and racing graphics printed across the shiny headgear. However, inside where the head typically sits is a glass coffee pot and a built-in filter system. Users simply need to press the 'Start your engines' button located on the side to start the drip system.
The helmet is extremely realistic looking with the correct shape and size of a typical racing helmet. The brewer even has a functional visor and racing graphics printed across the shiny headgear. However, inside where the head typically sits is a glass coffee pot and a built-in filter system. Users simply need to press the 'Start your engines' button located on the side to start the drip system.
Trend Themes
1. Disguised Brewing Systems - Opportunity for designing innovative products that incorporate brewing systems into unexpected objects.
2. Functional Disguise in Design - Potential for creating products with dual functionalities that offer practical purposes beyond their initial appearance.
3. Interactive Beverage Experience - Disruptive innovation opportunity to create engaging and immersive experiences in the way beverages are prepared and consumed.
Industry Implications
1. Home Appliance - Potential for appliance manufacturers to explore creative and disguised design concepts to offer unique and functional solutions.
2. Automotive Accessories - Opportunity for automotive accessory companies to develop unconventional products that combine everyday items with racing-themed designs.
3. Hospitality and Leisure - Disruptive innovation opportunity for hotels, cafes, and leisure facilities to elevate customer experiences by incorporating interactive beverage systems into their offerings.
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