Love Jozi Campaign Showcases Shades of Skin Color

I love this advert for South Africa-based clothing line Love Jozi, they tread the thin race card line that many other clothing companies simply avoid out of fear. The result is a humorous and classy advert that instantly catches your intention without being offensive.

Being too politically correct has been the death of a lot of creativity recently, and I can only hope that examples like this one help this disturbing trend come to an end faster.

Good on them for having the balls to go with this.