I love this advert for South Africa-based clothing line Love Jozi, they tread the thin race card line that many other clothing companies simply avoid out of fear. The result is a humorous and classy advert that instantly catches your intention without being offensive.
Being too politically correct has been the death of a lot of creativity recently, and I can only hope that examples like this one help this disturbing trend come to an end faster.
Good on them for having the balls to go with this.
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Love Jozi Campaign Showcases Shades of Skin Color
Published: Jan 8, 2009 • References: lovejozi.co.za