Love Jozi Campaign Showcases Shades of Skin Color

By: Cowbag - Published: Jan 8, 2009 • References:
I love this advert for South Africa-based clothing line Love Jozi, they tread the thin race card line that many other clothing companies simply avoid out of fear. The result is a humorous and classy advert that instantly catches your intention without being offensive.

Being too politically correct has been the death of a lot of creativity recently, and I can only hope that examples like this one help this disturbing trend come to an end faster.

Good on them for having the balls to go with this. Stats for Ethnic Skinvertising Trending: Older & Chilly
Research: 3,072 clicks in 384 w
Interest: 4 minutes
Concept: Ethnic Skinvertising
Related: 53 examples / 41 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: racist beijing olympic scandals, skinvertising, and political sock monkeys (update).