Ironically entitled 'The Joy of Cooking,' this series by photographer Rachel Bee Porter captures the frustration and fun of food preparation. The vividly colorful series shows what plated food looks like after being smashed into the ground.
Rachel Bee Porter successfully portrays the human emotion attached to food. Whether eating it, making it, or fighting with it, food is undeniably a monumental part of human nature.
Implications - A great way to instantly appeal to all consumers is through the incorporation of food. Elements of food can help to make products or services relatable to consumers and allow businesses to broaden their target demographics to be more inclusive of all consumers.
Stats for Smashing Sweets Spreads
Trending: Older & Chilly
Research: 3,762 clicks in 288 w
Interest: 4 minutes
Concept: Rachel Bee Porter
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: blood-and-gore baking, sweet facial mutilations, and cavity-inducing costumes.
Smashing Sweets Spreads
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