The RaboDirect 'Money Tree' Shows Cash Does Grow on Trees

By: Ryan Hinkson - Published: Jul 24, 2010 • References: marketing-alternatif & neatorama
My parents, like many parents before and after them, always told me, "Money doesn't grow on trees." I can't wait to show my folks the RaboDirect Money Tree.

The Australian bank set up a real-life money tree as a publicity stunt. It's amazing to see how many people actually just walked right by the RaboDirect Money Tree, assuming it was fake. Even those who clued in were extremely calm. I'd have a chainsaw taking off entire branches! Stats for Financial Idiom Stunts Trending: Older & Chilly
Research: 809 clicks in 304 w
Interest: > 3 minutes
Concept: RaboDirect Money Tree
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: personal piggy banks, 31 ways to bank, and tacky publicity stunts.