Octopus Rings by Rabid Fox Channel 'Under the Sea'
The Octopus Rings take up a lot of space on your finger, but look effortlessly stylish with any outfit and provide a different sort of jewelry look. Rabid Fox's Octopus Rings are squiggly fun, coming in a variety of colors so your fingers will never be bare again.
Implications - One of the most effective ways a company can stand out in a crowded marketplace is by investing in products that are conventional in all ways except design. By featuring a radical or unconventional design, the company slightly alters a familiar product, attracting interest from consumers seeking some stylistic spice and unfamiliarity in their otherwise standard lives.