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Paul Smith Garbage Cans Have Hares Helping the Environment

By: Rose Nazarali - Published: • References: highsnobiety
On May 28th, Paul Smith's Rabbit Rubbish Bin hit the streets of London for a trial run.

Shaped like a giant rabbit holding a garbage bag, this new waste basket will be on display at Covent Garden and Holland Park for a four-month trial period.

The Rabbit Rubbish Bin is also interactive. Every time garbage is thrown in the bag, the big bunny ears light up in celebration.

Implications - LAST SENTENCE DANGLE

Companies can be creative in their attempts to encourage their consumers to be more eco-friendly when it comes to disposing waste. By creating an interactive piece that reaffirms positive behavior, the consumer feels a positive reinforcement of their actions. Stats for Rabbit Rubbish Bins Trending: Older & Chilly
Traction: 4,430 clicks in 325 w
Interest: 4 minutes
Concept: Rabbit Rubbish Bins
Related: 48 examples / 37 photos
Segment: Neutral, 18-55+
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