On May 28th, Paul Smith's Rabbit Rubbish Bin hit the streets of London for a trial run.
Shaped like a giant rabbit holding a garbage bag, this new waste basket will be on display at Covent Garden and Holland Park for a four-month trial period.
The Rabbit Rubbish Bin is also interactive. Every time garbage is thrown in the bag, the big bunny ears light up in celebration.
Implications - LAST SENTENCE DANGLE
Companies can be creative in their attempts to encourage their consumers to be more eco-friendly when it comes to disposing waste. By creating an interactive piece that reaffirms positive behavior, the consumer feels a positive reinforcement of their actions.
Stats for Rabbit Rubbish Bins
Trending: Older & Chilly
Research: 4,490 clicks in 363 w
Interest: 4 minutes
Concept: Rabbit Rubbish Bins
Related: 48 examples / 37 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: coffee taste like crap? ad firm brands garbage cans outside competitor shops, cupcake garbage cans, and expanding garbage can.
Rabbit Rubbish Bins
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