The RAA Approved Repairer Campaign Puts People's Minds at Ease

By: Meghan Young - Published: Dec 2, 2013 • References: ibelieveinadv
The RAA Approved Repairer ad campaign shows just how thoroughly these auto technicians have been vetted before even being allowed near a car. Put under a microscope, made to jump through fiery hoops and even disturbingly wrung out, these experts have gone to the moon and back in order to put people's minds at ease. Not to mention that such images are quite entertaining.

Conceived and executed by kwp! Advertising, an ad agency based in Australia, the RAA Approved Repairer ad campaign reads, "We've put them to the test, so you don't have to." It was art directed by Michael Gagliardi with creative direction by James Rickard. The surreal images were shot by photographer Dan Peters and retouched by Limehouse Creative. Stats for Vetted Auto Technician Ads Trending: Older & Chilly
Research: 254 clicks in 129 w
Interest: 0.5 minutes
Concept: RAA Approved Repairer
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: floor-posed fashion ads, awful job ads, and mocking motocycle ads.