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On: Jan 14, 09
1,225 Trends
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Veiled Fashionistas Edit

Amber Valletta in Facial Lace for Loewe Leather Goods Store


Veiled Fashionistas
Amber Valletta in Facial Lace for Loewe Leather Goods Store
Veiled Fashionistas - Amber Valletta in Facial Lace for Loewe Leather Goods Store (GALLERY) 2
Veiled Fashionistas - Amber Valletta in Facial Lace for Loewe Leather Goods Store (GALLERY) 3
Veiled Fashionistas - Amber Valletta in Facial Lace for Loewe Leather Goods Store (GALLERY) 4
Veiled Fashionistas - Amber Valletta in Facial Lace for Loewe Leather Goods Store (GALLERY) 5

Veiled Fashionistas - Amber Valletta in Facial Lace for Loewe Leather Goods Store (GALLERY)
Amber Valletta in Facial Lace for Loewe Leather Goods Store
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Only two weeks into 2009, we have seen an avalanche of edgy and beautifully staged ad campaigns from the fashion world featuring several veteran supermodels who, in spite of the tremendous resurgence of younger and beautiful catwalk beauties, still pack a mean punch. A case in point is this fantastically executed Spring 2009 campaign for the Spanish luxury leather goods store, Loewe, which features Amber Valletta.

Photographed by the great Steven Klein, this stellar and alluring campaign shines a very bright spotlight on Amber. The model, who is captured mostly in frontal and sideways shots, looks stunningly surreal and artificial in a robotic sort of way.

I believe I see artificial and surreal elements in this campaign because of Amber’s unnaturally pale complexion and strangely sedate facial expressions.

But, in spite of the fact that I feel like Loewe’s leather purses and handbags are, for the most part, lost in the intensity of Amber’s strange allure and the beautiful backgrounds, I still like this quirky photo shoot.

The move(to use supermodels for these campaigns) is logical, since brands are looking to squeeze out every penny they can this season, and these models are known to drive the money. As for this set, Steven Klein did the honors — props to Stuart Vevers for the art direction, which is surely going to help him on his mission to bring Loewe back to the forefront. (fashionologie)

References: loewe, fashionologie

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