This Quality Fashion Brand Runs on an Unusual Business Concept

By: Mishal Omar - Jul 18, 2016
References: perse.london & dezeen
The quality fashion brand 'Per/Se' is based in London and its unique business model is setting it apart from its competitors.

In today's world of fast fashion, landfills filled with textiles and a wasteful demand for as much clothing as possible, Per/Se is trying to go against the grain. The 'Nebula Coat' that the quality fashion brand recently released is the first item in the brand's line and while it will not be the last, it will take some time until customers see a new one. The company decided to spend more time on research and innovation rather than constant output and as a result, will only be releasing one piece of clothing every two months.

Whether this is a sustainable business model is yet to be seen, but this unique concept is certainly making a statement about the current state of fashion.