The QR code tattoo, created by Paris based artist K.A.R.L., is the first of its kind. The tattoo links to an animated video of a singing heart when a photo is taken of it with a mobile device.
The QR code tattoo is particularly interesting because it ties together two areas that seemingly have little in common: tattoos and tech culture. Additionally, the french artist took advantage of social media to stream the one of a kind event live on Facebook. Have a look at the video to see the QR code tattoo sing.
Implications - Experimentation and new projects are arising from divergent disciplines informing each other. This contemporary penchant toward a multi-disciplinary approach is highly attractive to youth consumers. Companies should consider creating campaigns that bridge seemingly opposed disciplines to form a more meaningful relationship with this group.
Stats for Daring Digital Chest Art
Trending: Older & Warm
Research: 2,940 clicks in 250 w
Interest: > 3 minutes
Concept: QR Code Tattoo
Related: 34 examples / 26 photos
Segment: Males, 18-35
Comparison Set: 12 similar articles, including: patterned bar code prints, 30 barcode branding breakthroughs, and phone photo printers.
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