The entire Vivienne Tam Fall 2013 collection was full of bold colors and constant references to pop culture, including a QR code dress that was the star of the show.
Black leather panels cover the shoulders of the dress, with a big blue QR code being held up by a cheerful president Obama. The blue garment was a striking standout from the rest of the collection that focused heavily on bright red pieces with black accents. Several of the other garments also feature QR codes, a seamless mix of technology and fashion, demonstrating the prevalence of this scan method in today's culture.
Vivenne Tam turns scanning prints into fashionable patterns with her QR code dress.
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Trending: Older & Mild
Research: 1,306 clicks in 170 w
Interest: 1.4 minutes
Concept: QR Code Dress
Related: 79 examples / 61 photos
Segment: Females, 12-55
Comparison Set: 29 similar articles, including: bare barcode campaigns, qr donation apparel, and qr haircut campaigns.
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