Vivienne Tam Debuted the QR Code Dress in her Fall 2013 Collection

By: Gil Haddi - Published: Feb 14, 2013 • References: style & geeksugar
The entire Vivienne Tam Fall 2013 collection was full of bold colors and constant references to pop culture, including a QR code dress that was the star of the show.

Black leather panels cover the shoulders of the dress, with a big blue QR code being held up by a cheerful president Obama. The blue garment was a striking standout from the rest of the collection that focused heavily on bright red pieces with black accents. Several of the other garments also feature QR codes, a seamless mix of technology and fashion, demonstrating the prevalence of this scan method in today's culture.

Vivenne Tam turns scanning prints into fashionable patterns with her QR code dress. Stats for Scannable Couture Gowns Trending: Older & Mild
Research: 1,306 clicks in 170 w
Interest: 1.4 minutes
Concept: QR Code Dress
Related: 79 examples / 61 photos
Segment: Females, 12-55
Comparison Set: 29 similar articles, including: bare barcode campaigns, qr donation apparel, and qr haircut campaigns.