QkR by MasterCard Simplifies the Shopping Experience

By: Meghan Young - Published: Mar 7, 2012 • References: mastercard & psfk
Standing in line to purchase something will soon be a thing of the past, especially with the introduction of QkR by MasterCard. A smartphone purchasing app, it expedites monetary transactions by efficiently providing customers with more direct and immediate access to services. Essentially, this app endeavors to simplify a person's shopping experience.

Available for both androids and iPhones, QkR by MasterCard utilizes NFC or QR code technology. A patron simply needs to scan either to place an order, which will then be given to them by a salesperson.

QkR by MasterCard is currently being introduced into international movie theaters. It will allow people to order their snacks and drinks from the comfort of the theater seats. Stats for Smartphone Purchasing Apps Trending: Older & Mild
Research: 1,668 clicks in 219 w
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Concept: QkR By MasterCard
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Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: augmented reality romance apps, swearing smartphone apps, and beam-shooting apps.