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The PYREX VISION 'Youth Always Wins' Video Shows Team Spirit

By: Katie Pagnotta - Published: • References: virgilabloh & hypebeast
The brand PYREX VISION designed by Virgil Abloh has released a video centered around high school youth activities and streetwear.

The video concept is simple and features a group of young male models posed as a crew/team who hang out while someone writes graffiti on the wall. The graffiti dons slogans such as "Don't save money, take a taxi!" and ends with a giant PYREX symbol. The video titled 'Youth Always Wins' is supposed to captivate the essence of youth, rebellion, hip hop and a sports team aesthetic. The video has rappers as models and features A$AP Barri, A$AP Nast, Nayle Junior and several other young artists. The collection consists of hoodies, number adorned tees, socks and more.

The PYREX VISION 2013 Spring/Summer campaign video is vibrant, graffiti-filled and a salute to youth. Stats for Sartorial Rebellion Fashion Films Trending: Older & Mild
Traction: 2,693 clicks in 100 w
Interest: 1.4 minutes
Concept: PYREX VISION
Related: 109 examples / 84 photos
Segment: Males, 12-35
Comparison Set: 40 similar articles, including: mustard-accented apparel, comical graphic streetwear, and religious urban lookbooks.