The Brand Pyramida Purposely Avoids Looking Sophisticated

By: Mishal Omar - Jan 10, 2017
References: pyramida.ua & thedieline
Pyramida is a Ukrainian appliance brand that has a brand identity which avoids luxurious designs for ones that are more graphic and playful.

The brand's packaging was designed by the creative agency 'Reynolds and Reyner,' which opted for a youthful look in creating the imagery for Pyramida's appliance packaging. With bold colors and strong graphics in the form of crescent shapes covering the brand's packaging, Pyramida is drastically setting itself apart from its competitors. While standard appliance companies tend to stick with black, white, gray and silver branding that offers a more sophisticated look, this one takes a completely new direction.

With its playful brand identity, Pyramida is able to establish itself as an appliance company for the Millennial demographic.