The PWGH Fall/Winter 2012 'Ourouk' Line Has Fresh Duds for Mature Men

By: Trenton Millar - Published: • References: & highsnobiety
The BWGH Fall/Winter 2012 'Ourouk' collection features models that are in their golden age. They prove that you don't need to give up fashion with your youth. In fact, these experienced men are wearing fresh clothes that show that age is just a number and you can always have a youthful heart.

The Ourouk collection was inspired by multi-culturalism, and that theme resonates with the creative motif of BWGH. Photographer Vincent Desailly captures the distinguished faces of his models, as well as the cut-and-sew shirts that convey a do-it-yourself, counter-culture style.

The BWGH Fall/Winter 2012 Ourouk collection will be available in fine retailers worldwide including Bodega, Soto, colette and Opening Ceremony. Stats for Chic Baby Boomer Fashion Trending: Older & Warm
Traction: 4,256 clicks in 122 w
Interest: 2.2 minutes
Concept: PWGH Fall/Winter 2012
Related: 126 examples / 97 photos
Segment: Males, 12-55+
Comparison Set: 46 similar articles, including: casual hipster menswear, hipster historical statues, and eccentrically rugged outerwear.