'Put Her on the Map' Shows the Need for More Female Representation

By: Riley von Niessen - Feb 16, 2017
References: youtube & adweek
'Put Her On The Map' is a campaign that considers the problem with only giving female names to unimportant items and fads. To show this, the commercial shows a number of young girls being interviewed about what they'd like to be when they're older.

Using the items and fads that have been ascribed female names, the girls say that they'd like it to be a Bloody Mary, a Lazy Susan and even "The Rachel," a name that describes the popular haircut flaunted by Jennifer Aniston in 'Friends.' Despite the fact that women make up 50% of the population, 92% of outdoor monuments are named after men. This lack of representation is just one way that shows gender equality is a long way from being reached, as women are still not considered to be as influential or important as their male counterparts are in history.

By showing this, Put Her On The Map pushes for more landmarks to be named after female figures, which is an important step towards achieving equality. A representative for the campaign summarized this with the words, "When successful women are not visible in our world, there is no precedent for female potential."