Antonio Banderas continues as the voice of Puss in Boots, furthering the great job he's done at using the enchanting Latin accent to keep viewers wanting more. Although this film does not feature the beloved Shrek, there are new additions such as Humpty Dumpty and a lady friend for Puss. The film is set to hit theaters in November of this year so watch out for more cool kitty promotions.
Implications - This film does manages to ride the success of a previous box-office hit to gain attention from consumers. Companies can benefit from using previously successful products and appropriating them for alternative uses.