The Push Up Muscle Shirt is a Clever and Hilarious Old Spice Ruse

By: Meghan Young - Published: Jan 23, 2014 • References: theflatteringman & neatorama
Old Spice and Isaiah Mustafa are at it again, but this time not in the way a person might expect. It all starts off with the Push Up Muscle Shirt, a shirt that supposedly lifts fatty areas to position them where muscles should be. Of course, this product seems impossible because it is impossible. A few seconds after viewing the Push Up Muscle Shirt website, a red alarm is sounded and the page drops to reveal Mr. Old Spice in all of his shirtless glory.

He encourages men to make more adult decisions by first pointing out how ridiculous the Push Up Muscle Shirt is. Although he questions their motives and intelligence, he gives them the benefit of the doubt by promoting the latest Old Spice Body Spray. The ending is priceless, so the viral video is a must-see. Stats for Deceptive Body-Improving Ads Trending: Older & Warm
Research: 1,699 clicks in 122 w
Interest: > 3 minutes
Concept: Push Up Muscle Shirt
Related: 79 examples / 61 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: manly movember tips, punching perfume ads, and exotic deoderant ads.