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Infovi's Push the Button Stunt Turned a Public Space into a Stage

By: Laura McQuarrie - Published: • References: infovi.net & creativeguerrillamarketing
Infovi is an Italian company that provides IT infrastructure and cloud solutions and as fun way to promote its services, it set up a push the button prank in the Vicenza's Piazza dei Signori.

The set up of the stunt involved having three buttons for people to press and a man who was working away in an outdoor office. The stunt focused on promoting three things: visibility, connectivity and security. For each, there was a button set up and since people couldn't resist the temptation of pressing the big red buttons, pressing them would instantly disrupt the man's boring work routine. The unusual happenings in the square had crowds gathering and then, the button-pushers would somehow get a text from Infovi, advertising visibility, connectivity and security. Stats for Push-Button Entertainment Ads Trending: This Year & Average
Traction: 418 clicks in 36 w
Interest: > 3 minutes
Concept: "push The Button"
Related: 94 examples / 72 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: bohemian urbanite apparel, deadly prankster commercials, and dramatic surprise prank ads.