Renowned photographer Glen Luchford heads to Paris, France for his latest contribution for Purple Fashion Spring 2010. Shot in the mysterious and intriguing background of the French city, model Iris Strubegger stays low key with a simple short haircut and smoky eyes.

Styled by Camille Bidault Waddington, Strubegger works pieces from Celine, Yves Saint Laurent and Christopher Kane. Seems that bras are optional for spring.

Implications - Woman are no longer looking for revealing styles that bare all. Rather than this style that can sometimes appear lewd, the female shopper is looking for seductive designs that still maintain its classic quality. Companies could create more looks that combine these two elements together in order to attract more shoppers.