Your boss may think it unproductive to take a coffee break, but as this Puro Faitrade Coffee campaign points out, it would be a much better use of your time than the distractions you can get caught up in within your office.
Not only will a java jolt you out of your afternoon funk, it is apparently an action that can positively affect others beyond the borders of your building and even your country. Purchasing this brand of hot beverage reputedly contributes money and resources to small foreign coffee farmers and the preservation of rainforests. You may not find an excuse to exit the building, since the Puro Faitrade Coffee campaign by McCann Lowe markets a self-brew product, but you'll have to take the time to make it, keeping your from those reports a little longer.
Stats for Office Procrastination Ads
Trending: Older & Mild
Research: 1,497 clicks in 259 w
Interest: 4 minutes
Concept: Puro Faitrade Coffee Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: playful promotional branding, laundered granny campaigns, and nature nurturing campaigns.
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