This Pure Olive Oil Packaging is Both Functional and Elegant

By: David Ingram - Oct 23, 2015
References: & packagingoftheworld
The packaging and branding for 'Pure Olive Oil' is an exercise in clear simplicity and understated elegance.

Dot Creative Studio was enlisted 'by Olive'secret,' a Greek olive oil and natural product manufacturer, to create the design and packaging for its line of 'Pure Olive Oil' targeted towards delicatessen markets. The aromatic olive oil itself is contained within a smooth vial-like bottle topped with a large and attractive wooden lid. The bottle itself is also functional, and has a measurement guide on the side to let users know how much oil they have left.

The labeling and paper box package is adorned with a 'Pure' logo containing a single and subtle drip down the side, and a printed photo of olives hanging from a tree completes this elegant design.