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Standalone Fashion Editorials

The South China Morning Post Pure Luxe Photoshoot Makes Statements

— June 12, 2015 — Fashion
The South China Morning Post Pure Luxe editorial is now being featured in the June 2015 edition of the publication. Photographer Benjamin Kanarek shot model Tako Natsvilshvili who wore an assortment of statement-specific outfits.

The standalone pieces worn in this production were chosen by stylist Coline Peyrot who incorporated a two-toned ruffle dress, bold floral prints and a single breasted jacket. In addition to being eye-catching, these items were also noticeably upscale.

Make up artist Christopher Kam brought these exceptional fashion items over the top with colored winged eyeliner. Delivered to viewers via pops of red, blue and purple was this aggressive application of cosmetics that will make for a memorable production. Moreover, these looks will last far into the future.
Trend Themes
1. Standalone Fashion Editorials - Opportunity for brands and fashion publications to showcase unique and statement-making fashion pieces through standalone editorials.
2. Statement-specific Outfits - Growing trend of incorporating bold and eye-catching fashion ensembles that make a strong fashion statement.
3. Aggressive Application of Cosmetics - Increasing popularity of bold and vibrant makeup looks that utilize colored winged eyeliner and create a memorable impact.
Industry Implications
1. Fashion Brands - Disruptive innovation opportunity for fashion brands to create unique and statement-making clothing pieces to be featured in standalone editorials.
2. Fashion Publications - Opportunity for fashion publications to showcase and promote statement-specific outfits through standalone editorials, attracting readers with bold and eye-catching fashion ensembles.
3. Cosmetics Industry - Growing market for vibrant and bold makeup products that allow for aggressive application, enticing consumers who want to make a memorable impact with their beauty looks.
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