Purdey's Multivitamin Drink has taken most of its inspiration on the latest packaging design from the skies above, featuring the sun and the moon on the front label.
According to Package Inspiration, "associated with the natural power and well-being, the Sun represents the Natural Energy drink. The Moon stands for the Rejuvenate drink as it rebirths every month and a lot of magical transformations happen in the moonlight." As such most of the images found on the front of the Purdey's Multivitamin Drink are metaphors and extremely symbolic. Moreover, the designer added an interesting touch to the graphics, making the images look like watercolors dripping from the carton.
This is a new spin on vitamin drink packaging design.
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Concept: Purdey's Multivitamin Drink
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Segment: Neutral, 18-55
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Solar Metaphor Packaging
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