Flashy Court Kicks
Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.
Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.