The PUMA Mercedes AMG Petronas Campaign Makes Formula One Fashionable

By: Meghan Young - Published: Apr 27, 2012 • References: puma & ibelieveinadv
Formula One drivers take the place of their cars in the PUMA Mercedes AMG Petronas ad campaign. Cleverly illustrating the recent collaboration between these two organizations, the campaign shows just how stylish race car drivers will now be, even rivalling the look of their drool-worthy rides. Paired with the statement, "Racing will never look the same," the images usher in a new exciting look.

The PUMA Mercedes AMG Petronas ad campaign was appropriately created by PUMA Internal Creative Agency. Starring racing legends Michael Schumacher and Nico Rosberg as they channel their best inner Lemuel Gulliver, the ad campaign was playfully photographed by David Stuart and Mark Teo with retouching by Scott Dorman.

Jason Woz art directed the PUMA Mercedes AMG Petronas ad campaign. Stats for Giant Nascar Driver Ads Trending: Older & Average
Research: 3,583 clicks in 212 w
Interest: 1 minutes
Concept: Puma Mercedes Amg Petronas
Related: 36 examples / 28 photos
Segment: Males, 18-55
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