The PUMA Fall/Winter 2015 Campaign Features Singer Rihanna

By: Michael Hemsworth - Sep 11, 2015
References: us.puma & highsnobiety
For the brand's first ever collaboration with a celebrity, PUMA decided to snag Rihanna as its spokeswoman for the PUMA Fall/Winter 2015 campaign, which sees the sultry singer swaying gracefully in a new monochromatic advertising spot. Decked out head to toe in the brand's latest designs, the PUMA Fall/Winter 2015 campaign features Rihanna describing her reasons to train and what keeps her motivated while images of nature and conquest are projected over her body.

Set to the tune of Rihanna's smash hit single "B*tch Better Have My Money (BBHMM)," the PUMA Fall/Winter 2015 campaign is sure to entice fans and athletic individuals alike to get excited for when the products hit stores in a few short weeks.