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Asylum-Inspired Editorials

The Pulp Magazine 'Girl, Interrupted' Editorial Channels Mental Illness

— July 1, 2013 — Fashion
The latest editorial for Pulp Magazine is a stunning combination of photography and mental illness. The photo shoot was inspired by the film, 'Girl, Interrupted,' starring Winona Ryder and Angeline Jolie, which centers around a group of women in a dysfunctional and abusive mental asylum. These photographs also tackle mental illness in women, by displaying fashion ensembles inspired by hospital gowns, and by showing model Ilse de Boer in various poses that evoke a sense of surreality and instability.

One of the most striking photographs in the series shows de Boer wearing a white, cropped turtleneck. Her hands stretch behind her back, and her pale face stares stiffly into the camera, giving her a statuesque look. Photographer Benjamin Vnuck was able to enhance this marble-like feeling by painting de Boer's skin with white lines, making look almost as if she was made of wood.

With this editorial, Pulp Magazine has proven that attention can be brought to serious issues, such as mental illness, through art and photography. 'Girl, Interrupted' is a striking and mellifluous blend of fashion, photography, and insanity.
Trend Themes
1. Fashion-inspired Editorials - Opportunity for fashion brands to explore heavy themes and provoke thought through their campaigns and editorials.
2. Mental Illness Representation - Opportunity for companies to address mental illness and advocate for better understanding and support through their products and marketing.
3. Artistic Expression in Photography - Opportunity for photographers to use their craft to shed light on important societal issues and spark conversations.
Industry Implications
1. Fashion - Fashion brands can use their platforms to raise awareness about mental health, destigmatize mental illness, and emphasize the importance of mental well-being.
2. Healthcare - Opportunity for healthcare providers to integrate artistic and creative approaches in their mental health programs and campaigns to engage patients and raise awareness.
3. Photography - Photographers can explore thought-provoking themes like mental illness and use their art to challenge societal norms and promote empathy and understanding.
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