Superstar

'Know Your Limits' Campaign is Too Graphic

By: Bianca Bartz - Published: • References: wouldyou.direct.gov.uk & catwalkqueen
Sure, shock is a great way to generate awareness, but is having vomits vomit on the runway going a little bit too far? The Know Your Limits TV spot was created to generate awareness for alcohol abuse, and believe it or not, was commissioned by the UK government.

In the commercial, male and female models walk down the runway intoxicated. One girl pees on the catwalk, another throws up, and a male model collapses on the ground.

"You wouldn't start a night like this, so why end it this way?" the ad questions.

While it certainly captures attention, it also brings up (pun intended) feelings of disgust rather than the desire to moderate drinking levels. Stats for Puking on the Catwalk Trending: Older & Warm
Traction: 13,022 clicks in 332 w
Interest: > 3 minutes
Concept: Puking On The Catwalk
Related: 53 examples / 41 photos
Segment: Females, 18-35
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