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Flexible Baby Bath Inserts

The Puj Tub is a Space-Saving Bath Time Solution for Infants

— March 22, 2016 — Art & Design
The Puj Tub is a flexible insert that allows parents to bathe their infant in nearly any sink. With more parents living in small spaces, there is a need for baby bath products that do not require a standalone bathtub. This flexible insert allows parents to turn their bathroom or kitchen sink into a bathtub on a moment's notice.

The Puj Tub is a malleable insert that conforms to the shape of nearly any sink. The insert itself is made from a soft foam that sticks to the sink interior and cradles the infant. This protects the baby from the cold, hard surface of the sink, while also making it easier for parents to bathe their child with two hands. When not in use, the insert lays flat for easy storage.

The Puj Tub is not only ideal for parents who do not have a bathtub in their home, but also for women who delivered their child via C-section because it removes the need to bend, sit or squat while bathing a newborn.
Trend Themes
1. Flexible Baby Bath Products - Disruptive innovation opportunity: Develop flexible baby bath products that can be used in sinks or other small spaces, catering to the needs of parents living in small apartments or homes.
2. Space-saving Baby Bath Solutions - Disruptive innovation opportunity: Design space-saving baby bath solutions that can be easily stored when not in use, addressing the needs of parents with limited storage space.
3. Ergonomic Baby Bath Accessories - Disruptive innovation opportunity: Create ergonomic baby bath accessories that provide comfort and convenience to parents, especially those recovering from a C-section.
Industry Implications
1. Baby Products - Disruptive innovation opportunity: Develop innovative baby bath products to meet the growing demand of parents for space-saving and convenient bathing solutions.
2. Home Organization and Storage - Disruptive innovation opportunity: Introduce innovative storage solutions specifically designed for storing baby bath accessories in small spaces like bathrooms or kitchens.
3. Healthcare and Postpartum Recovery - Disruptive innovation opportunity: Offer specialized products for postpartum recovery, such as ergonomic baby bath accessories, that cater to the needs of women who have undergone C-section deliveries.
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