I get creeped out big time by insects, and these ads only make matters worse. Boecker Public Health are serious about getting their message across to you, "Every year pests are respnsible for over 2 millon deaths." The Lebanese company provides pest control services for hospitals, hotels, restaurants, food processing units, business and house complexes.
The ad campaign, which was done by JWT Agency, Dubai; delivers the message by showing a man, a woman and a child gruesomely killed by a pest (fly, rat, roach). The manner of killing parallels the way we usually kill pests (Spray, smack with sandals...). I suspect they used it for dramatic effect of the danger of pests but I find its use a little curious, as it can be used in a 'people kill pests in such a violent manner' argument.
The ads were photographed by Daryl Patni, with illustrations by Mahesh Kubal and Tarek Samaan.
Stats for Gruesome Public Health Ads
Trending: Older & Warm
Research: 13,253 clicks in 426 w
Interest: 4 minutes
Concept: Gruesome Public Health Ads
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: bacon-stuffed pizza crusts, compact wireless earphones, and offbeat candy commercials.
Gruesome Public Health Ads
More Stats +/-
Compact Wireless Earphones
Bacon-Stuffed Pizza Crusts
Offbeat Candy Commercials
Anti-Snake Shin Guards
Collaborative Gift-Giving Apps