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WorldH2ODay.org Uses Alfred Hitchcock To Scare You Into Action

By: Vincent Salera - Published:   Updated: Mar 30 2011 • References: youtube
The latest commercials for clean water preservation include a “Psycho” inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water.

The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause. Stats for Psycho-delic Advertising Trending: Older & Mild
Traction: 3,170 clicks in 292 w
Interest: > 3 minutes
Concept: Psycho-delic Advertising
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: underwater pollution sniffers, opulent water bottles, and water in a box.