Cecilia Biemann
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With their pint-sized t-shirts that promise to predict your child’s future, Mysterio has packaged up a unique branding concept brimming with novelty appeal. In true lucky dip style, the cotton t-shirts come sealed in hand-stitched muslin bags, so people won’t know which of the 12 possible fortunes is theirs until they open it. Adding an extra dash of innovation to this irresistibly clever concept, pictured is the wood crate that Mysterio sends to boutiques who sell the shirts. The crate provides a display board for the shirts and lists all the possible futures. References: lovelypackageFiled In: |
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