In this Prudential commercial that aired during last night’s Super Bowl, people on the street were asked to identify the age of the oldest person they know. Each person was given a colored dot and asked to place it on the part of a wall corresponding with the age of that person. The results were a wall full of dots near the higher ages from 85-95.
The narrator makes the point that, due to increased life expectancy, more planning for retirement is necessary.
This is an interesting technique in demonstrating statistics in an interactive way. Prudential could’ve easily produced a graphic detailing the average life expectancy, but instead they welcomed the public to participate and create the visual for them. They took the opportunity to film the process and produced this commercial, which falls somewhere between an advertisement and a blog.
Stats for Crowd-Sourced Retirement Experiments
Trending: Older & Mild
Research: 698 clicks in 170 w
Interest: > 3 minutes
Concept: Prudential Commercial
Related: 107 examples / 82 photos
Segment: Neutral, 18-55+
Comparison Set: 39 similar articles, including: devilishly tempting pizza ads, contagious car commercials, and tax service ad spoofs.
Crowd-Sourced Retirement Experiments
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