The Prudence Condom Campaign Urges Men to Be the Lover

The Prudence Condom campaign encourages men to tap into their sexual side and “be the lover,” as the tagline boldly states. It specifically targets men who are in long-term relationships, addressing the idea that with time, passion can become stifled under routine and more. But the Prudence Condom campaign shows that doesn’t have to be the case.

Conceived and executed by Brazil-based ad agency Z+, the Prudence Condom campaign centers around men looking on incredulously as their alternative selves get it on with their wives or girlfriends. The condom company offers “the greatest variety of flavours and erotic toys,” according to their site, which successfully reels in both parties for a steamy time under the sheets, on the kitchen counter or in the office.