Proxama's Units Offer Solutions for NFC Marketing & Loyalty Platforms

By: Laura McQuarrie - Feb 6, 2015
References: proxama & proactiveinvestors
Aiming to help brands capture that elusive connective consumer, Proxama offers mobile solutions for engagement, community, purchases and loyalty to make mobile and retail marketing as effective and as streamlined as possible. The TapPoint platform harnesses the power of NFC for contactless payments and loyalty programs, as well as campaign management and consumer reports.

The TapPoint unit is optimized to work alongside Proxama's CardGateway platforms in order to address the whole retail journey from discovery to redemption. While Proxama notes that Apple Pay currently only operates in a closed environment, changes to this in the future could mean that there will be even more potential for developments in its marketing, loyalty and NFC payment systems to come in the future.