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By: mediterranean
Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear (VIDEO)
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The provocative print ads show a naughty nun, secretary, maid and nurse getting down and dirty with a JBS underwear. The video ad is absolutely hilarious. A hot female model wearing nothing but JBS mens briefs, with her ample breasts on display and her nipples barely hidden by her hair, goes around the apartment after waking up doing what us manly men do. Peeing, spitting, burping, scratching her ass, eating cereal with beer, farting and smelling it, you know, the good stuff. I can’t help but think what the result would be if we apply the same treatment and logic to women’s underwear ads. If women do not want to look at naked women, would you girls like ads with hot almost naked men posing with the underwear? And what would the video ad be like? A guy wearing women’s underwear and putting on makeup in the morning? I don’t think I want to find out. | |
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Via: shedwa.blogspot Posted: Feb 17, 08
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Comments:
 One of the best ads I've ever seen! Nice find Ayman!By: Bianca Bartz on Feb 17, 08 | 2374 Trends | 466 Comments |
 Thanx Bianca :) The print ads are pretty new, less than 2 months old, only the vid ad is olderBy: ayMan on Feb 17, 08 | 813 Trends | 389 Comments |
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Being from Denmark (where the ads were published back in oct 07) I can inform you that the series was quickly withdrawn due to heavy criticism of being discriminating to women.
Last week the critique was backed by the Ombudsman, so the ads are now officially contraband in Denmark... :) By: Jonas Juhler Hansen on Feb 18, 08 | 0 Trends | 3 Comments |
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@Jonas: Wow, it sounds like a complicated issue!! I guess we are rebels now for showing it :)
I am not sure what the ombudsman considered discriminating or offensive to women in the ad. I find the video funny but the print ads are overly sexual to the point of almost resembling porn. But even porn is legal, so I dont see where the discrimination argument comes from By: ayMan on Feb 18, 08 | 813 Trends | 389 Comments |
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The complaint (targeted at the print ads) came from all the major labour unions and women rights organisations and the Ombudsman found that the ads depicted women in a degrading way reducing them to merely sex objects.
Sexual harassment and women rights are big - and sensitive - issues in Denmark så lots of ads with sexual undertones are faced with that kind of criticism.
A couple of years ago this ad was also removed by the Ombudsman for being sexist: http://i2-images.tv2.dk/s/58/187258-bbc633a433a71dd8dbb790665f0c0e92.jpeg By: Jonas Juhler Hansen on Feb 18, 08 | 0 Trends | 3 Comments |
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Ah, now I understand. I can see why the unions and women right groups would find the print ads degrading and objectifying. A sexy magazine is expected to have sex pics, but ads in the street and in normal magazines need to be acceptable for general public viewing.
On a different note, as a muslim I would wish the Denemark authorities would pay a similar type of sensetivity to religious issues offending people living inside and outside the country, such as the anti-islamic cartoons being re-published again in the name of freedom of speech. By: ayMan on Feb 18, 08 | 813 Trends | 389 Comments |
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Good point but I guess this is because labour unions and women rights interest groups are much more powerful than muslim NGOs. Also we are not very religious so we have difficulties in understanding what all the fuzz is about while equality between sexes is really something people care about. In other words discriminating women is much worse than discriminating religion. By: Jonas Juhler Hansen on Feb 18, 08 | 0 Trends | 3 Comments |
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