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Hot Girls Dress & Act Like Guys To Sell Male Underwear Edit
JBS Underwear


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Hot Girls Dress & Act Like Guys To Sell Male Underwear
JBS Underwear
Hot Girls Dress & Act Like Guys To Sell Male Underwear - JBS Underwear (VIDEO) 2
Hot Girls Dress & Act Like Guys To Sell Male Underwear - JBS Underwear (VIDEO) 3



Hot Girls Dress & Act Like Guys To Sell Male Underwear - JBS Underwear (VIDEO)
JBS Underwear
Published: Feb 17, 08
Comments: 7
Views: 65,681

JBS mens underwear new campaign employs the slogan “Men do not want to look at naked men”. So what do they do? They use partially-nude hot females in a super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS’ choice. Well straight men at least, gay men will surely not be happy at the absence of a male body.

The provocative print ads show a naughty nun, secretary, maid and nurse getting down and dirty with a JBS underwear. The video ad is absolutely hilarious. A hot female model wearing nothing but JBS mens briefs, with her ample breasts on display and her nipples barely hidden by her hair, goes around the apartment after waking up doing what us manly men do. Peeing, spitting, burping, scratching her ass, eating cereal with beer, farting and smelling it, you know, the good stuff.

I can’t help but think what the result would be if we apply the same treatment and logic to women’s underwear ads. If women do not want to look at naked women, would you girls like ads with hot almost naked men posing with the underwear? And what would the video ad be like? A guy wearing women’s underwear and putting on makeup in the morning? I don’t think I want to find out.

References:  shedwa.blogspot

Filed In:  billboards commercials fashion humor marketing naughty print tech underwear






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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Hot Girls Dress & Act Like Guys To Sell Male Underwear or comment about JBS Underwear.

Bianca Bartz on Feb 17, 08  4,514 Trends   3,561 Comments
One of the best ads I've ever seen! Nice find Ayman!
Bianca Bartz on Feb 17, 08  4,514 Trends   3,561 Comments +1
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments
Thanx Bianca :) The print ads are pretty new, less than 2 months old, only the vid ad is older
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments +1
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments
Being from Denmark (where the ads were published back in oct 07) I can inform you that the series was quickly withdrawn due to heavy criticism of being discriminating to women. Last week the critique was backed by the Ombudsman, so the ads are now officially contraband in Denmark... :)
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments +1
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments
@Jonas: Wow, it sounds like a complicated issue!! I guess we are rebels now for showing it :) I am not sure what the ombudsman considered discriminating or offensive to women in the ad. I find the video funny but the print ads are overly sexual to the point of almost resembling porn. But even porn is legal, so I dont see where the discrimination argument comes from
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments +1
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments
The complaint (targeted at the print ads) came from all the major labour unions and women rights organisations and the Ombudsman found that the ads depicted women in a degrading way reducing them to merely sex objects. Sexual harassment and women rights are big - and sensitive - issues in Denmark så lots of ads with sexual undertones are faced with that kind of criticism. A couple of years ago this ad was also removed by the Ombudsman for being sexist: http://i2-images.tv2.dk/s/58/187258-bbc633a433a71dd8dbb790665f0c0e92.jpeg
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments +1
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments
Ah, now I understand. I can see why the unions and women right groups would find the print ads degrading and objectifying. A sexy magazine is expected to have sex pics, but ads in the street and in normal magazines need to be acceptable for general public viewing. On a different note, as a muslim I would wish the Denemark authorities would pay a similar type of sensetivity to religious issues offending people living inside and outside the country, such as the anti-islamic cartoons being re-published again in the name of freedom of speech.
Ayman Helweh on Feb 18, 08  2,236 Trends   2,641 Comments +1
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments
Good point but I guess this is because labour unions and women rights interest groups are much more powerful than muslim NGOs. Also we are not very religious so we have difficulties in understanding what all the fuzz is about while equality between sexes is really something people care about. In other words discriminating women is much worse than discriminating religion.
Jonas Juhler Hansen on Feb 18, 08  0 Trends   3 Comments +1
Favorited by Happy Hotelier on Jun 8, 08
Favorited by Siria Alvarez on Mar 25, 09


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Hot Girls Dress & Act Like Guys To Sell Male Underwear